Bloomberg Business News reports that ACOG has assembled "a
$10M SWAT team" of undercover agents, trademark lawyers and PR
firms to combat ambush advertisers (ST. LOUIS POST-DISPATCH,
4/28)....The U.S. Ski Team and Intermountain Health Care
announced a deal where a full service HQs will be built for the
team in Park City, UT. IHC will provide medical care and
treatment for athletes and the team will lease property from IHC
for its future HQs (DESERET NEWS, 4/28)....Two sports apparel
companies -- Mizuno and Athlete's Foot/Reebok -- both opened new
Atlanta stores this past week to compete for Olympics business.
Mizuno will offer athletes massage therapy and replacement gear,
while Athlete's Foot/Reebok will bring in salespersons from 10
countries (ATLANTA CONSTITUTION, 4/28)....Luke Perry will narrate
Kodak's "Anthem" ad that will air during the Olympics
(Kodak)....Julie Moran will file daily reports from the Olympics
for "Entertainment Tonight" (ELECTRONIC MEDIA, 4/29)....The
Canadian Olympic Association will give its athletes C$12M --
double its normal assistance -- during the next Olympic cycle
(Toronto GLOBE & MAIL, 4/27).
