NCAA Tourney Audience Best Since '93 NHL Vegas Group Moving To Second Phase App Review: NCAA Tourney On CBS Sports Elite Eight Up Big For CBS, Turner NCAA Tourney Continues Record Ratings ESPN To Integrate Outbrain Content Online Nike Signs Gatlin To Sponsorship Deal NHL Denied Motion To Dismiss Concussion Case Radio Show Delayed Due To Skipper Impersonator Maple Leafs Draw Season-Low Crowd
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SBD/25/Sponsorships Advertising Marketing
Published April 25, 1996
Dream Teamer/Nike endorser Scottie Pippen, on being required to sign a code of conduct containing a pledge not to hide any logos on official Olympic uniforms (which are made by Champion): "As players, it's just something that we're going to have to evaluate. We have to do the right thing to protect ourself. This is a business and we endorse big companies, so we have to honor our contracts" ("SportsCenter," ESPN, 4/24)....The deli- style restaurant chain, Tommy Lasorda's Dugout, has signed a letter of intent to merge with Food Concepts Inc., formerly known as Savon Coffee Lover's Coffee of Ft. Lauderdale (Tommy Lasorda's Dugout)....Among the NHL's 26 teams, the Lightning rank 17th in merchandise sales, but Lightning Dir of Merchandise Kevin Murphy notes sales for April have quadrupled compared with April and March '95 (TAMPA TRIBUNE, 4/25). An NHL release notes USA Hockey reports ice hockey participation in FL is up 173% from '91-92 to '94-95 (NHL)....The Gazelle Group has announced the sale of rotating signage to Villanova and Rutgers. Units at both schools (8'x8' at Villanova and 7'x7' at Rutgers) will be attached to auxiliary scoreboards (Gazelle)....Fueled by record beer sales and strong theme park attendance, Anheuser-Busch achieved record sales and earnings for the first quarter '96. Gross sales increased $62M and net sales increased $54M compared to the same period in '95 (A-B). A-B stock was up 1 3/4 to 69 yesterday on the news ("Moneyline," CNN, 4/24). A-B Chair August Busch III told shareholders Wednesday the brewer's goal is to seize 60% of the U.S. beer market by 2005 (ST. LOUIS POST-DISPATCH, 4/25)....Dick's Clothing and Sporting Goods Inc., a Pittsburgh- based chain of 43 sports superstores, will open four stores in metro Detroit this August (DETROIT FREE PRESS, 4/25)....Olympic ski champion Alberto Tomba will throw out the first pitch at Yankee Stadium tonight as part of his promotional tour for Barilla Pasta (WASHINGTON POST, 4/25). Tomba appeared live on "CBS This Morning" today. He would not say whether or not he is retiring. He promised an announcement within a month (CBS, 4/25)....The Gatorade Guru -- who asks Michael Jordan "What is the meaning of life?" in their ad -- will be at Orlando's Church Street Market prior to the Magic's first game of the playoffs as part of a Gatorade promotion. From Gatorade Shoe Relays to "Sweat It Out" shooting contests, Magic Fans will have an opportunity to win playoff tickets (Magic)....Disney stock was down 1 1/8 to 60 5/8 yesterday after being downgraded from a strong buy to neutral by Alex Brown brokerage ("NBR," PBS, 4/24).