SBD/25/Sponsorships Advertising Marketing

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  • DE GROOT AND ASSOCIATES MERGES WITH DELWILBER

         International sports and entertainment company DelWilber +
    Associates (DWA) has announced that De Groot and Associates, a
    marketing and licensing consulting business, has merged into
    DWA's licensing subsidiary, Licensed Properties International
    (LPI).  Adrian De Groot will become Exec VP of LPI Worldwide.  A
    former president of NBA Properties, De Groot designed the
    framework policies and procedures for MLS's licensing operation
    and is currently engaged in securing core licensees and providing
    general counsel on licensing matters for the new league (DWA).
    

    Print | Tags: MLS, NBA
  • ISI SIGNS FOUR NFL PLAYERS TO ITS CLIENT ROSTER

         Integrated Sports International yesterday announced the
    addition of four NFL players to its client roster.  ISI now has
    exclusive marketing agreements with Packers DE Reggie White,
    Bears QB Erik Kramer, Bengals QB Jeff Blake and Steelers QB
    Kordell Stewart.  Other ISI NFL clients include Steve Young,
    Boomer Esiason, Dave Brown, Neil O'Donnell, Warren Moon and Drew
    Bledsoe.  Other athlete clients include Hakeem Olajuwon, Dan
    Jansen, Janet Evans, Oscar de la Hoya and John Starks (ISI).  ISI
    Exec VP & CFO Steve Rosner told THE DAILY the firm decided to
    approach active players this year who have the opportunity to
    take their marketing "to the next level," rather than concentrate
    on rookies in the draft.  He said among the plans laid out for
    Stewart are a national commercial with FootAction USA and a Nike
    deal.  Stewart will also participate in the NFL's Play Football
    program.  ISI is also finalizing a deal with Nike for Kramer, a
    new member of the Quarterback Club.  Pro Player and Nike deals
    are in the works for Blake, who will also have a charitable
    foundation set up in his name.  Rosner said plans for Reggie
    White should materialize within a few weeks.  He added that ISI
    will be announcing "three or four" more "high-profile" non-NFL
    signings soon (THE DAILY).
    

    Print | Tags: Chicago Bears, Cincinnati Bengals, Green Bay Packers, NFL, Nike, Pittsburgh Steelers
  • MARKETPLACE ROUND-UP

         Dream Teamer/Nike endorser Scottie Pippen, on being required
    to sign a code of conduct containing a pledge not to hide any
    logos on official Olympic uniforms (which are made by Champion):
    "As players, it's just something that we're going to have to
    evaluate.  We have to do the right thing to protect ourself.
    This is a business and we endorse big companies, so we have to
    honor our contracts" ("SportsCenter," ESPN, 4/24)....The deli-
    style restaurant chain, Tommy Lasorda's Dugout, has signed a
    letter of intent to merge with Food Concepts Inc., formerly known
    as Savon Coffee Lover's Coffee of Ft. Lauderdale (Tommy Lasorda's
    Dugout)....Among the NHL's 26 teams, the Lightning rank 17th in
    merchandise sales, but Lightning Dir of Merchandise Kevin Murphy
    notes sales for April have quadrupled compared with April and
    March '95 (TAMPA TRIBUNE, 4/25).  An NHL release notes USA Hockey
    reports ice hockey participation in FL is up 173% from '91-92 to
    '94-95 (NHL)....The Gazelle Group has announced the sale of
    rotating signage to Villanova and Rutgers.  Units at both schools
    (8'x8' at Villanova and 7'x7' at Rutgers) will be attached to
    auxiliary scoreboards (Gazelle)....Fueled by record beer sales
    and strong theme park attendance, Anheuser-Busch achieved record
    sales and earnings for the first quarter '96.  Gross sales
    increased $62M and net sales increased $54M compared to the same
    period in '95 (A-B).  A-B stock was up 1 3/4 to 69 yesterday on
    the news ("Moneyline," CNN, 4/24).  A-B Chair August Busch III
    told shareholders Wednesday the brewer's goal is to seize 60% of
    the U.S. beer market by 2005 (ST. LOUIS POST-DISPATCH,
    4/25)....Dick's Clothing and Sporting Goods Inc., a Pittsburgh-
    based chain of 43 sports superstores, will open four stores in
    metro Detroit this August (DETROIT FREE PRESS, 4/25)....Olympic
    ski champion Alberto Tomba will throw out the first pitch at
    Yankee Stadium tonight as part of his promotional tour for
    Barilla Pasta (WASHINGTON POST, 4/25).  Tomba appeared live on
    "CBS This Morning" today.  He would not say whether or not he is
    retiring.  He promised an announcement within a month (CBS,
    4/25)....The Gatorade Guru -- who asks Michael Jordan "What is
    the meaning of life?" in their ad -- will be at Orlando's Church
    Street Market prior to the Magic's first game of the playoffs as
    part of a Gatorade promotion.  From Gatorade Shoe Relays to
    "Sweat It Out" shooting contests, Magic Fans will have an
    opportunity to win playoff tickets (Magic)....Disney stock was
    down 1 1/8 to 60 5/8 yesterday after being downgraded from a
    strong buy to neutral by Alex Brown brokerage ("NBR," PBS, 4/24).
    

    Print | Tags: Anheuser Busch, CBS, ESPN, NHL, Nike, Orlando Magic, Palace Sports & Entertainment, RDV Sports, Tampa Bay Lightning, Time Warner, Viacom, Walt Disney
  • NEW JORDAN LDDS WORLDCOM SPOTS TO BREAK DURING NBA PLAYOFFS

         LDDS WorldCom will break its first campaign featuring
    Michael Jordan during Saturday's NBC coverage of the NBA
    playoffs.  The estimated $5M campaign was created by Earle Palmer
    Brown, and features Jordan calling consumers to sell various LDDS
    WorldCom services, including long-distance plans, paging, and
    pre-paid calling cards.  Jordan has a 10-year deal with WorldCom
    and is compensated in part based on the company's stock
    performance.  The campaign is supported by cable, print and
    direct marketing and carries the tagline "Service that's one-on-
    one" (AD AGE ONLINE, 4/25).
    

    Print | Tags: NBA, NBC
  • ROLLER AND ICE HOCKEY TOP LIST OF FASTEST GROWING SPORTS

         Roller hockey and ice hockey were the two fastest growing
    sports last year in terms of number of participants as shown by
    an annual survey by the NSGA.  The top 10:
         SPORTS ACTIVITY      TOTAL PARTICIPANTS    CHANGE FROM '94
         1.   Roller Hockey        3.2 million        up 43.0%
         2.   Ice Hockey           2.5 million        up 29.2%
         3.   In-Line Skating     23.9 million        up 22.6%
         4.   Mt./Rock Climbing    4.0 million        up 18.8%
         5.   On Road Mt. Biking  10.5 million        up 16.5%
         6.   Cycling             56.3 million        up 13.0%
         7.   Bowling             42.2 million        up 12.9%
         8.   Snowboarding         2.3 million        up 9.6%
         9.   Calisthenics         9.3 million        up 9.0%
        10.   Table Tennis         9.2 million        up 7.5%
    

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