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SBD/23/Sponsorships Advertising Marketing
ORLANDO SPORTS COMMISSION USES SPONSORSHIP DEALS FOR FUNDING
Published April 23, 1996
The Orlando Area Sports Commission (OASC) "resembled a charity of sorts" in its early days, according to a profile in the ORLANDO SENTINEL. It barely survived on the public "dole and donations" from companies that supported its efforts to attract sports events to Central FL. Since then, the OASC decided to raise funds by offering companies a chance to advertise at its events. Also, since OASC President Randy Johnson became president eight months ago and began selling sponsorships, the OASC has generated nearly $68,000 in revenue, almost twice that collected in the previous twelve months. The "more-aggressive pursuit of private dollars" has also influenced new localities to join to provide OASC with $327,500, a 7% increase from last year (Gene Yasuda, ORLANDO SENTINEL, 4/22).