San Diego Pitches Chargers Plan To NFL Cardinals Praised For Hiring Female Coach Kraft Blasts NFL For Handling Of Brady Suspension Brady's Marketability Likely To Stay Intact Packers Go Retro For New Alternate Uniforms Brady Destroying Phone Key To Upholding Ban Brady, Goodell Prepare For Court Battle Columnists Opine On Deflategate Ruling Paolantonio Clarifies Bisciotti Comments Iger Talks ESPN Going Straight To Consumer
SBD/22/Sponsorships Advertising Marketing
Published April 22, 1996
Paramount Pictures has enlisted Foot Locker and TBS to promote the May 22 release of "Mission: Impossible." On April 25, "Win the Impossible" promos will start running during NBA playoff broadcasts on TBS and TNT. The Turner-produced spots will also plug a Foot Locker sweepstakes (AD AGE ONLINE, 4/22)....On its first day of trading, Planet Hollywood stock closed up 8 7/8 to 26 7/8. With more than 22.5 million shares changing hands, it was the largest volume ever in IPO history ("NBR," PBS, 4/19)....Torco Oil Co. is taking down its sign on the wall of a Sheffield Ave. apartment outside Wrigley Field after more than 25 years. Torco is leasing the space to Southwest Airlines which will put up a sign that reads, "Great seats at bleacher prices" (CHICAGO SUN-TIMES, 4/22)....Rams No. 1 pick Lawrence Phillips, on the questions about his off-field affairs: "I like doing interviews. I love the TV. It's good marketing. I'm a good looking guy, so I hope a lot of people see this. I think that everybody's going to keep the questions in their minds until I show them something off the field" ("NFL Draft '96," ESPN, 4/21)....USA TODAY's Dottie Enrico questions why American companies "remain cool" to Asian athletes in U.S. pro sports (USA TODAY, 4/22)....Dorna USA has extended its association with the AVP by entering into a new three-year deal. Dorna will continue to lease its AdTime rotational signage system for all Tour events and retains its option to sell sponsorships for the AVP (Dorna). ....David Barron notes Pinnacle's purchase of Donruss' rights to baseball and hockey cards is the "precursor" to Pinnacle's attempts to acquire an NBA license (HOUSTON CHRONICLE, 4/20)....Indians OF Albert Belle was scheduled to film a TV commercial in Jacobs Field for McDonald's, but he didn't show up. Indians Manager Mike Hargrove took his place in the spot (CHICAGO TRIBUNE, 4/21).