Sports Media

FROM WAY DOWNTOWN, BANG! NEW SPORTSCENTER SPOTS READY TO GO

4.18.1996

     Featuring such luminaries as the Bullets Gheorghe Muresan,
hockey legend Gordie Howe, the Ohio State mascot and Nike's Lil'
Penny, the second round of ESPN's "This is SportsCenter" ad
campaign begins April 29.  The spots, produced by OR-based Wieden
& Kennedy, will continue to "take issues that are topical is
sports today and apply them to 'SportsCenter.'"  ESPN Senior
VP/Consumer Marketing Judy Fearing said they hope to "build off
the success" of the initial spots and continue to position the
show as "the ultimate destination for the passionate sports fan"
(ESPN).

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