The Boston Athletic Assoc.'s official Web site, set up by
Digital, attached microchips to the shoes of all official
participants in Monday's Marathon. The chips were read by
sensors at the finish line, for an "online look at who finished
when" ("NBC Nightly News," 4/15)....Radio station owner SFX is
buying Multimarket Radio in a stock swap worth $100M. SFX, now
the largest owner of radio stations in the U.S. (77 stations in
25 markets), hopes to use its market power to make radio a
"bigger player" in the advertising industry ("NBR," PBS,
4/15)....Univ. of Illinois LB Kevin Hardy will provide a "Draft
Week Diary" as part of the NFL draft area on ESPNET SportsZone
and linked to Team NFL (http://www.nflhome.com) (NFL)....
Lifetime Television and USA Basketball "are exploring post-
Olympic opportunities" with the U.S. Women's team, according to
Lifetime President & CEO Doug McCormick. Lifetime has also
acquired three editions of "NIKE Presents A Passion to Play" for
air this summer (Lifetime)....The RHI Anaheim Bullfrogs have
formed a partnership with KPLS-AM, owned by Children's
Broadcasting Corp. and carrying Radio AAHS, the only nationally
syndicated format geared to kids age 2-12 and their parents.
This is Radio AAHS's first sports venture (Bullfrogs).