The Back Of The Book

CBS GAINS 9.7 OVERNIGHT FOR MASTERS FINAL ROUND

4.15.1996

     Preliminary overnight ratings for Sunday coverage of The
Masters on CBS (Nielsen Sports Marketing Service).
     MARKET         RAT/SHARE      MARKET         RAT/SHARE
     ATLANTA        10.1/22        MILWAUKEE       9.7/20
     BALTIMORE       7.9/17        MINNEAPOLIS    15.8/33
     BOSTON         14.3/28        NEW YORK        7.6/15
     CHICAGO        10.8/22        ORLANDO        10.3/20
     CINCINNATI     12.6/28        PORTLAND        6.9/21
     CLEVELAND      10.3/19        PHILADELPHIA   11.2/21
     CHARLOTTE      10.0/21        PITTSBURGH     10.8/21
     WASHINGTON     11.3/24        PHOENIX         9.3/21
     DETROIT         9.0/18        SAN ANTONIO     6.8/14
     DALLAS          6.8/16        SAN DIEGO       8.7/24
     DENVER          8.9/21        SEATTLE         9.6/27
     HOUSTON         9.3/20        SAN FRANCISCO   9.0/25
     HARTFORD       14.8/27        ST. LOUIS       9.3/20
     INDIANAPOLIS   10.3/22        SACRAMENTO      7.3/21
     KANSAS CITY     9.1/20        TAMPA          13.8/28
     LOS ANGELES     7.2/18        WEST PALM      14.8/31
     MIAMI           6.7/15        TOTAL AVERAGE   9.7/21

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