AD AGE examines Atlanta's AT&T Global Olympic Village, an
example of "experiential branding" much like Niketown (AD AGE,
4/8 issue)....ACOG officials have called ticket sales in Orlando
for men's and women's soccer "sluggish." Sales thus far have
brought in about 50% of the revenue necessary to reach the $1.8M
break-even point for the city and Orange County (ORLANDO
SENTINEL, 4/10)....In an effort to capitalize on the
international crowds in Atlanta, the Chinese are organizing a
business and cultural show called '96 China Expo (ATLANTA
CONSTITUTION, 4/8)....In a deal worth $400,000, Coca-Cola has
agreed to lease 50 vending carts, more than 300 street pole
banners, and approximately 25 vending machines from the city
(ATLANTA CONSTITUTION, 4/9)....Delta Airlines has unveiled "The
Centennial Spirit," "a new and brilliantly painted" MD-11 jet
that will transport the Olympic Flame from Athens to L.A. later
this month (ACOG)....With just three months before the Games,
"airline seats, lodging, corporate hospitality packages -- and
even tickets to the Games themselves -- remain plentiful" (WALL
STREET JOURNAL, 4/8)....ACOG yesterday unveiled the "look" of the
Torch Relay -- a "richly hued, Matisse-like graphic scheme"
(ATLANTA CONSTITUTION, 4/10).
