SBD/26/Sports Media

TYSON-BRUNO A BIG HIT HERE ... AND OVER THERE

     The Tyson-Bruno bout was purchased by an estimated 1.4
million homes, bringing in an estimated $55.9M in U.S. gross
revenues.  Only the Tyson-McNeeley bout, with 1.5 million buys
and $63M in gross revenues, was bigger (ELECTRONIC MEDIA, 3/26).
In England, 500,000 subscribers tuned in to the fight, paying
approximately $23 a piece.  The fight was Britain's first PPV
experiment and was run through Rupert Murdoch's BSkyB network
(L.A. TIMES, 3/26).
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BSkyB, Media

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