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Published March 26, 1996
AT&T will initially concentrate marketing of its DirecTV programming service in Tampa Bay, Dallas, L.A. and Hartford. However, anyone may purchase the system. AT&T unveiled TV ads for the service during last night's Oscars (ST. PETERSBURG TIMES, 3/26) The service was also advertised in a full-page ad in this morning's N.Y. Times (N.Y. TIMES, 3/26)....New World Television will produce a new comedy to air on Fox this fall, "Fenway." Based on a second-rate sports agency, the show is from Greg and Jeff Nathanson, producers of "Bakersfield P.D." (BROADCASTING & CABLE, 3/25 issue)....News Corp. Chair Rupert Murdoch unveiled a new broadcast network yesterday aimed at the Chinese market. Star TV is Murdoch's latest effort to break into the Chinese market since the mid-80s (FINANCIAL TIMES, 3/26)....Time Warner issued preferred stock linked to its Time Warner Entertainment venture Monday to help lower its debt by $1B ("Moneyline," CNN, 3/25). Analysts say the sale will help Time Warner raise cash for an investment it otherwise won't be allowed to touch for two more years (N.Y. TIMES, 3/26)....Rudy Martzke reports Ronnie Lott is likely to join "Fox NFL Sunday" (USA TODAY, 3/26)....In the wake of Michelle Tafoya's play-by-play work during Saturday's CBS coverage, Richard Sandomir notes that eight of the nine ESPN play-by-play announcers for the women's tournament are men (N.Y. TIMES, 3/26)....Flextech plc, the UK-based cable and satellite programming group 50.1% owned by TCI, acquired the remaining 61% of the Family Channel (TCI)....The NFL is considering adding a Thanksgiving night game during its next TV negotiations (USA TODAY, 3/26)....In Toronto, Craig Daniels reports the NBA will not take disciplinary action against Raptors forward Oliver Miller for saying to Bulls center Bill Wennington on Canadian TV: "I'll kick your white ass" (TORONTO SUN, 3/26)....In the Chicago area, Ameritech is scaling back plans to offer cable service to several suburbs. The company said Continental Cablevision has exclusive rights to market several pay channels under an grandfathered '88 agreement since ruled illegal (CHICAGO TRIBUNE, 3/26)....The NHL's playoff schedule will allow CBC to show playoff doubleheaders with Canadian teams each night and for Fox to show four American-based games on Sundays (GLOBE & MAIL, 3/26)....Red Sox and new carrier WABU-TV have reached an agreement to enable viewers in Western MA to view all 75 games at no additional cost (BOSTON GLOBE, 3/26).