Menu
Sponsorships Advertising Marketing

NASCAR SIGNS AGREEMENT WITH H&C RACING TO RUN NASCAR CAFE

     NASCAR has entered into an exclusive licensing agreement
with H&C Racing, LLC, to own, operate and manage a nationwide
chain of NASCAR-themed, interactive eating experience restaurants
to be known as the NASCAR Cafe.  Brian France, NASCAR's VP of
Marketing & Corporate Communications, said the deal "focuses on
10 NASCAR Cafes to be opened within a five year period at a
capital investment of $4-6 million per site."  The first Cafe
will open September '96 in Myrtle Beach, SC.  Another will open
in early '98 as part of the E-Zone in Orlando, FL.  H&C Racing,
in concert with NASCAR, is currently negotiating with other
potential sites.  France:  "We view this project as a logical
extension of our licensing business and its efforts to build the
NASCAR brand worldwide."  NASCAR and H&C Racing have selected the
Dallas-based Charles Daboub Inc. to design the NASCAR Cafe
concept.  Daboub's design experience includes Hard Rock Cafe and
Planet Hollywood (NASCAR).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/03/25/Sponsorships-Advertising-Marketing/NASCAR-SIGNS-AGREEMENT-WITH-HC-RACING-TO-RUN-NASCAR-CAFE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/03/25/Sponsorships-Advertising-Marketing/NASCAR-SIGNS-AGREEMENT-WITH-HC-RACING-TO-RUN-NASCAR-CAFE.aspx

CLOSE