LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
Published March 22, 1996
Longtime TBS Sports Sales Exec VP Mark Mariani has resigned "to pursue other opportunities," according to INSIDE MEDIA. Sources speculate there may have been a "personality conflict" between Mariani and Steve Heyer, President of Turner Broadcasting Sales. Mariani had been with the company for the last 10 years (INSIDE MEDIA, 3/19). ...."NBA on NBC" telecasts are averaging a 5.6 rating and a 14 share, up 4% over last season (NBC). In New York, Richard Sandomir notes the impact of Michael Jordan on NBC's and Turner's NBA telecasts. NBC's five Bulls broadcasts have averaged a 6.6 rating, with non-Bulls games averaging a 4.6 (N.Y. TIMES, 3/22)....Washington's WUSA-TV has hired Cincinnati sportscaster Ken Broo to anchor its weeknight sports segments. Broo has handled play-by-play for the Bengals (WASHINGTON POST, 3/21)....CBS Radio announced yesterday that it would replace Hank Stram and Jack Buck on "Monday Night Football" broadcasts with Matt Millen and Howard David (CBS Radio)....In Tampa, Lightning rights-holder WTOG-TV has refused to carry the team's possible playoff matchups because of commitments to UPN. However, the Sunshine Network has recruited WTTA-TV to step in if the team makes the playoffs and also will add two of the team's road games in April (TAMPA TRIBUNE, 3/22).