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Published March 22, 1996
Longtime TBS Sports Sales Exec VP Mark Mariani has resigned "to pursue other opportunities," according to INSIDE MEDIA. Sources speculate there may have been a "personality conflict" between Mariani and Steve Heyer, President of Turner Broadcasting Sales. Mariani had been with the company for the last 10 years (INSIDE MEDIA, 3/19). ...."NBA on NBC" telecasts are averaging a 5.6 rating and a 14 share, up 4% over last season (NBC). In New York, Richard Sandomir notes the impact of Michael Jordan on NBC's and Turner's NBA telecasts. NBC's five Bulls broadcasts have averaged a 6.6 rating, with non-Bulls games averaging a 4.6 (N.Y. TIMES, 3/22)....Washington's WUSA-TV has hired Cincinnati sportscaster Ken Broo to anchor its weeknight sports segments. Broo has handled play-by-play for the Bengals (WASHINGTON POST, 3/21)....CBS Radio announced yesterday that it would replace Hank Stram and Jack Buck on "Monday Night Football" broadcasts with Matt Millen and Howard David (CBS Radio)....In Tampa, Lightning rights-holder WTOG-TV has refused to carry the team's possible playoff matchups because of commitments to UPN. However, the Sunshine Network has recruited WTTA-TV to step in if the team makes the playoffs and also will add two of the team's road games in April (TAMPA TRIBUNE, 3/22).