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Olympics

PONTIAC LOOKS AT REGIONAL OLYMPIC MARKETING PLAN

Pontiac execs are "considering" an Olympic soccer tie-in for an estimated $2M dealer-marketing effort behind the '97 Grand Prix in five southeastern cities, according to BRANDWEEK. Separate from GM's corporate sponsorship, this plan would link Pontiac directly to men's and women's U.S. soccer...

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SBJ Morning Buzzcast: June 3, 2024

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Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

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