Sources: GM Relieved Stewart Sat Out Boston Mayor Excited About '24 Games Bid Casey Wasserman Takes Over L.A.'s Olympics Bid Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games John Fish Touts Boston As Olympic Host City Construction Costs A Concern For Tokyo Games Rio Still Way Behind For '16 Games Olympic Museum Nears Deal With USOC USOC Narrows Possible '24 Bid To Four Cities
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PONTIAC LOOKS AT REGIONAL OLYMPIC MARKETING PLAN
Published March 21, 1996
Pontiac execs are "considering" an Olympic soccer tie-in for an estimated $2M dealer-marketing effort behind the '97 Grand Prix in five southeastern cities, according to BRANDWEEK. Separate from GM's corporate sponsorship, this plan would link Pontiac directly to men's and women's U.S. soccer teams for promotional programs during the '96 Games. Pontiac dealers in Athens, GA, Birmingham, AL, Orlando, FL, Washington, DC, and Miami, FL, would receive corporate support in the form of sales incentives, co-op ads and signage near stadiums hosting Olympic soccer. Steve Gelsi notes Pontiac could also use the promotion to reach the "soccer-friendly" Hispanic market (BRANDWEEK, 3/18 issue).