USOC Denies Boston Has Weakest '24 Bid USOC Decides To Bid For '24 Games S.F. Optimistic '24 Bid Will Be Different Meeting Could Narrow '24 Games City Options IOC Passes Sweeping Reform IOC Approves Changes To Bid Process Boston '24 Group Reportedly Eyes Stadium Site U.S. Bids For '24 Games All Under $5B Details Begin Emerging On DC 2024's Bid Plans S.F. Begins Effort To Land '24 Games
PONTIAC LOOKS AT REGIONAL OLYMPIC MARKETING PLAN
Published March 21, 1996
Pontiac execs are "considering" an Olympic soccer tie-in for an estimated $2M dealer-marketing effort behind the '97 Grand Prix in five southeastern cities, according to BRANDWEEK. Separate from GM's corporate sponsorship, this plan would link Pontiac directly to men's and women's U.S. soccer teams for promotional programs during the '96 Games. Pontiac dealers in Athens, GA, Birmingham, AL, Orlando, FL, Washington, DC, and Miami, FL, would receive corporate support in the form of sales incentives, co-op ads and signage near stadiums hosting Olympic soccer. Steve Gelsi notes Pontiac could also use the promotion to reach the "soccer-friendly" Hispanic market (BRANDWEEK, 3/18 issue).