Sources: Angels' Dipoto Out As GM Phillies' MacPhail To Observe For First Few Months All-Star Game Prices Rising On Secondary Market ESPN Changes Format For MLB ASG Reveal MLB Changes HR Derby Format Rays Senior VP Mark Fernandez Resigns MLB Planning S.F.-Based Replay Center Tribune Weighs In On Wrigley Renovations Down Season Hurting Red Sox Sponsors' Businesses White Sox Deny Report Of New Radio Deal
SBD/20/Sponsorships Advertising Marketing
MLB APPROACHES COKE'S FRUIT FOR MARKETING POSITION
Published March 20, 1996
An executive close to the Coca-Cola Co. says Chuck Fruit, the company's VP/Dir of Media and Presence Marketing, has been approached by MLB to take its to-be-created marketing position, according to AD AGE. Fruit has reportedly been "resistant to the offer," but MLB "remains persistent." It has been rumored that Fruit may leave Coca-Cola after the Olympics, but the company denies the rumors. Fruit was unavailable for comment (AD AGE, 3/18 issue).