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MLB APPROACHES COKE'S FRUIT FOR MARKETING POSITION
Published March 20, 1996
An executive close to the Coca-Cola Co. says Chuck Fruit, the company's VP/Dir of Media and Presence Marketing, has been approached by MLB to take its to-be-created marketing position, according to AD AGE. Fruit has reportedly been "resistant to the offer," but MLB "remains persistent." It has been rumored that Fruit may leave Coca-Cola after the Olympics, but the company denies the rumors. Fruit was unavailable for comment (AD AGE, 3/18 issue).