SBD/20/Sponsorships Advertising Marketing

MLB APPROACHES COKE'S FRUIT FOR MARKETING POSITION

     An executive close to the Coca-Cola Co. says Chuck Fruit,
the company's VP/Dir of Media and Presence Marketing, has been
approached by MLB to take its to-be-created marketing position,
according to AD AGE.  Fruit has reportedly been "resistant to the
offer," but MLB "remains persistent."  It has been rumored that
Fruit may leave Coca-Cola after the Olympics, but the company
denies the rumors.  Fruit was unavailable for comment (AD AGE,
3/18 issue).
Return to top

Related Topics:

Coca-Cola, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug