Cubs Limiting Workers' Hours Due To Obamacare? Olbermann: Rules In Place To Speed Up MLB Games Manfred Talks Pace Of Play, Other Plans In Q&A MLB.TV Blackouts Could Be Lifted By '15 MLB Franchise Notes MLB Execs: Reinsdorf's Power Play Will Cost Him How Selig Ranks Among MLB Commissioners MLB Franchise Notes Manfred Had Old Guard Of MLB Owners Court To Hold Hearing In MASN Case
Upcoming Conferences and Events
SBD/20/Sponsorships Advertising Marketing
MLB APPROACHES COKE'S FRUIT FOR MARKETING POSITION
Published March 20, 1996
An executive close to the Coca-Cola Co. says Chuck Fruit, the company's VP/Dir of Media and Presence Marketing, has been approached by MLB to take its to-be-created marketing position, according to AD AGE. Fruit has reportedly been "resistant to the offer," but MLB "remains persistent." It has been rumored that Fruit may leave Coca-Cola after the Olympics, but the company denies the rumors. Fruit was unavailable for comment (AD AGE, 3/18 issue).