Manfred Still Confident In ESPN's MLB Coverage Bush, Jeter Working To Finance Marlins Purchase Manfred: Bush-Jeter Deal For Marlins Not Done Tebow Helps Fireflies Lead Single-A In Attendance Ford Runs Bumgarner Ad Following Dirt Bike Injury MLB Stars Appear In New Sheraton Campaign Tobacco Still Being Used In Some MLB Clubhouses Cubs Players Dominate MLB Jersey Sales List Dodgers Have No Waiting List For Season Tickets Bush, Jeter Working Together To Bid For Marlins
Upcoming Conferences and Events
May 31 - Jun 1
SBD/20/Sponsorships Advertising Marketing
MLB APPROACHES COKE'S FRUIT FOR MARKETING POSITION
Published March 20, 1996
An executive close to the Coca-Cola Co. says Chuck Fruit, the company's VP/Dir of Media and Presence Marketing, has been approached by MLB to take its to-be-created marketing position, according to AD AGE. Fruit has reportedly been "resistant to the offer," but MLB "remains persistent." It has been rumored that Fruit may leave Coca-Cola after the Olympics, but the company denies the rumors. Fruit was unavailable for comment (AD AGE, 3/18 issue).