Topps Signs Astros SS Carlos Correa Schilling Bumped From "Sunday Night Baseball" Jose Bautista Refuses Sportsnet Interviews Columnists Implore MLB To Install Nets Tigers Repair Damage From Fallen Concrete Blue Jays' Anthopoulos Deserves Credit Inside Red Sox' Hiring Of Dombrowski MLB, MLBPA Unveil Domestic Violence Policy MLB Games Down Eight Minutes From '14 Questions Looming In Blue Jays' Front Office
SBD/20/Sponsorships Advertising Marketing
MLB APPROACHES COKE'S FRUIT FOR MARKETING POSITION
Published March 20, 1996
An executive close to the Coca-Cola Co. says Chuck Fruit, the company's VP/Dir of Media and Presence Marketing, has been approached by MLB to take its to-be-created marketing position, according to AD AGE. Fruit has reportedly been "resistant to the offer," but MLB "remains persistent." It has been rumored that Fruit may leave Coca-Cola after the Olympics, but the company denies the rumors. Fruit was unavailable for comment (AD AGE, 3/18 issue).