Nike Signs Gatlin To Sponsorship Deal Brickyard Adding SAFER Barriers By May Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales Under Armour, Nike Could Grab NBA Nike Extends On-Field NFL Deal Nike Representing 51 NCAA Tournament Teams MLB At Bat In New Apple Watch
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SBD/20/Sponsorships Advertising Marketing
Published March 20, 1996
In Indianapolis, Robin Miller writes he believes Valvoline ending its relationship with the Indianapolis Motor Speedway "because it was tired of being jerked around by the Speedway and it refused to pay Masters prices for the Nike Tour" (INDIANAPOLIS STAR-NEWS, 3/20)....Fila stock was up 2 5/8, closing at 23 1/8, as Goldman Sachs added the company to its recommended list ("NBR," PBS, 3/19)....Phil Mushnick writes on potential marketing fallout from Dennis Rodman's fifth suspension: "The thing to watch now, if you really want to gauge where we're at and where we're headed, is what the Nikes and Pizza Huts do" (N.Y. POST, 3/20).... Anheuser-Busch will launch three ad campaigns at the end of the month: freshness labels on Budweiser, Bud Ice and Bud Light cans and bottles; a corporate identity campaign with theme, "It'd be weird without beer"; the centennial of its Michelob brand (AD AGE, 3/18 issue)....MCI today will unveil a new corporate logo, replacing their tangerine colored mark with a "button-down navy blue" MCI with an orange star burst above (USA TODAY, 3/20)....Blockbuster Entertainment CEO Steven Berrard has resigned to rejoin Wayne Huizenga as President and COO of Auto Nation USA (N.Y. TIMES, 3/20).