SBD/20/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     In Indianapolis, Robin Miller writes he believes Valvoline
ending its relationship with the Indianapolis Motor Speedway
"because it was tired of being jerked around by the Speedway and
it refused to pay Masters prices for the Nike Tour" (INDIANAPOLIS
STAR-NEWS, 3/20)....Fila stock was up 2 5/8, closing at 23 1/8,
as Goldman Sachs added the company to its recommended list
("NBR," PBS, 3/19)....Phil Mushnick writes on potential marketing
fallout from Dennis Rodman's fifth suspension:  "The thing to
watch now, if you really want to gauge where we're at and where
we're headed, is what the Nikes and Pizza Huts do" (N.Y. POST,
3/20).... Anheuser-Busch will launch three ad campaigns at the
end of the month:  freshness labels on Budweiser, Bud Ice and Bud
Light cans and bottles; a corporate identity campaign with theme,
"It'd be weird without beer"; the centennial of its Michelob
brand (AD AGE, 3/18 issue)....MCI today will unveil a new
corporate logo, replacing their tangerine colored mark with a
"button-down navy blue" MCI with an orange star burst above (USA
TODAY, 3/20)....Blockbuster Entertainment CEO Steven Berrard has
resigned to rejoin Wayne Huizenga as President and COO of Auto
Nation USA (N.Y. TIMES, 3/20).
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