Adidas Struggling In U.S. Market Nike Leaving Snowboarding, Freeskiing Industry Nike Revenue Up In Q1 Jon Jones Claims Brawl Cost Him Nike Deal Nike Re-Affirms Commitment To Hope Solo Nike Addresses Terminated Sponsorships A-B Concerned Over NFL's Handling Of Issues LeBron Banner Could Go Back Up On Building Nike-Under Armour Rivalry Growing EA Drops Ray Rice From Madden Game
Upcoming Conferences and Events
SBD/20/Sponsorships Advertising Marketing
Published March 20, 1996
In Indianapolis, Robin Miller writes he believes Valvoline ending its relationship with the Indianapolis Motor Speedway "because it was tired of being jerked around by the Speedway and it refused to pay Masters prices for the Nike Tour" (INDIANAPOLIS STAR-NEWS, 3/20)....Fila stock was up 2 5/8, closing at 23 1/8, as Goldman Sachs added the company to its recommended list ("NBR," PBS, 3/19)....Phil Mushnick writes on potential marketing fallout from Dennis Rodman's fifth suspension: "The thing to watch now, if you really want to gauge where we're at and where we're headed, is what the Nikes and Pizza Huts do" (N.Y. POST, 3/20).... Anheuser-Busch will launch three ad campaigns at the end of the month: freshness labels on Budweiser, Bud Ice and Bud Light cans and bottles; a corporate identity campaign with theme, "It'd be weird without beer"; the centennial of its Michelob brand (AD AGE, 3/18 issue)....MCI today will unveil a new corporate logo, replacing their tangerine colored mark with a "button-down navy blue" MCI with an orange star burst above (USA TODAY, 3/20)....Blockbuster Entertainment CEO Steven Berrard has resigned to rejoin Wayne Huizenga as President and COO of Auto Nation USA (N.Y. TIMES, 3/20).