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SBD/19/Sponsorships Advertising Marketing
RODMAN MAKES A MARKETING SPLASH ON CHICAGO WALL
Published March 19, 1996
Chicago clothier Bigsby & Kruthers is taking a chance with one of sports' most volatile stars. The company features the likeness of Dennis Rodman (suspended and fined yesterday for head-butting an NBA official) on the north wall of its Kennedy Expressway warehouse, according to the CHICAGO SUN-TIMES. Rodman is depicted in a sleeveless suit next to a full-length Michael Jordan. Rodman's hair will extend above the roof and change colors every time Rodman changes his hair color. Cubs 2B Ryne Sandberg will join the two Bulls (Steve Rosenbloom, CHICAGO SUN- TIMES, 3/19).