SBD/14/Sports Media

ADIDAS TAKES SPORTING GOODS INTELLIGENCER TO COURT

     A dispute between Adidas and newsletter Sporting Goods
Intelligencer will be heard by the OR Supreme Court next week
after a ruling in a local court Tuesday denied the newsletter the
right to print technical details about the shoemaker's product
line.  The OREGONIAN's Jeff Manning reports that Portland-based
Adidas America claimed that SGI printed details about its Spring
'97 line in identical language to an internal company booklet.
SGI Publisher John Horan, who also co-owns a market-research
company, said in  an affidavit that Adidas "is accusing him of
gathering proprietary information in his role as a marketing
researcher and then selling it to the highest bidder."  Horan
claims "outrage" that Adidas is insinuating that he is abusing
his position as a journalist.  Attorneys for SGI vow to fight the
ruling (Portland OREGONIAN, 3/13).
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