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ADIDAS TAKES SPORTING GOODS INTELLIGENCER TO COURT
Published March 14, 1996
A dispute between Adidas and newsletter Sporting Goods Intelligencer will be heard by the OR Supreme Court next week after a ruling in a local court Tuesday denied the newsletter the right to print technical details about the shoemaker's product line. The OREGONIAN's Jeff Manning reports that Portland-based Adidas America claimed that SGI printed details about its Spring '97 line in identical language to an internal company booklet. SGI Publisher John Horan, who also co-owns a market-research company, said in an affidavit that Adidas "is accusing him of gathering proprietary information in his role as a marketing researcher and then selling it to the highest bidder." Horan claims "outrage" that Adidas is insinuating that he is abusing his position as a journalist. Attorneys for SGI vow to fight the ruling (Portland OREGONIAN, 3/13).