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A SCENT CONVEYING EXTREME SKILL AND DESIRE?

     Michael Jordan has reportedly inked a deal with Bijan
Fragrances for his own line of cologne, according to Liz Smith in
this morning's N.Y. POST.  The product will be known as "Michael
Jordan" and be launched in the fall (N.Y. POST,
3/14)....Meanwhile, in the Windy City, Hevrdejs & Conklin note in
the TRIB's "Inc." column that Jordan remains the highest-rated
Chicagoan in marketing circles.  In the semi-annual rating by
Marketing Evaluations/TVQ, Jordan is in the top 20 of 1,125
celebrities rated, "a rare position for a sports figure."  Also
among the top 20 are Clint Eastwood and Robin Williams.  Fellow
Chicagoan Oprah Winfrey was rated in the top 75 (CHICAGO TRIBUNE,
3/14).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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