LeBron James Starring In New Sprite Campaign LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices Could Three-On-Three Basketball Join Olympic Program? LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added
COCA-COLA RELEASES PLANS FOR OLYMPIC CITY
Published March 14, 1996
Coca-Cola unveiled its plans for its Olympic-City theme park in Atlanta, including interactive games allowing fans to compete against U.S. stars including Grant Hill and Shannon Miller. The park, scheduled to open May 23, will also include video screens showing Olympic highlights. In addition, members of U.S. and other Olympic teams will make appearances throughout the Games. Coke expects more than 800,000 visitors. With construction costing $20M, officials said it would be "difficult" to say whether they would break even (Chris Roush, ATLANTA CONSTITUTION, 3/14).