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COCA-COLA RELEASES PLANS FOR OLYMPIC CITY
Published March 14, 1996
Coca-Cola unveiled its plans for its Olympic-City theme park in Atlanta, including interactive games allowing fans to compete against U.S. stars including Grant Hill and Shannon Miller. The park, scheduled to open May 23, will also include video screens showing Olympic highlights. In addition, members of U.S. and other Olympic teams will make appearances throughout the Games. Coke expects more than 800,000 visitors. With construction costing $20M, officials said it would be "difficult" to say whether they would break even (Chris Roush, ATLANTA CONSTITUTION, 3/14).