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"COLTS," "BOMBERS" OUT IN BALTIMORE; "AMERICANS" PROSPERING?
Published March 14, 1996
Regardless of the results of an meeting today between Baltimore NFL and NFLP officials to review polling and focus group research on possible names, "Colts and Bombers are likely to be ruled out," according to the Baltimore SUN. Vito Stellino reports Colts VP & GM Jimmy Irsay "simply has put too high a price" on the Colts name ($25-50M), while "Bombers" presents too many negative connotations. "Steamers" was also ruled out after it did not test well. Names still on the list: Marauders, Mustangs, Ravens, Railers and Americans. Team officials favor the Americans, but they are "waiting to see how it does in the poll." Meanwhile, team officials are "likely" to hire Max Muhleman to conduct their PSL campaign. Muhleman, who headed PSL drives in Charlotte, St. Louis and Nashville, will meet with Baltimore execs today (Baltimore SUN, 3/14).