World Series Averages 13.8 Million Viewers Thurs. Games Draw Combined 16.7 Million Viewers NFL TV Viewership Through Week 8 Chevy Takes Advantage Of MVP Presentation Royals Seem To Have Staying Power NFL Ratings Unhurt By Off-Field Issues CBS' McManus All In For "TNF" Broadcasts Ruling Allows Purchase Of CSN Houston New Ads Promote NBC's Streaming Platform Bears Players Embrace Media Opportunities
Upcoming Conferences and Events
Published March 13, 1996
Phil Rizzuto announced he will return to WPIX-New York to call 31 of the station's 50 Yankee games. Rizzuto had announced his retirement last August (NEWSDAY, 3/13)....ESPN received a 2.4 rating for their NCAA "Selection Show," down 29% from last year (USA TODAY, 3/13)....Fox officially announced Dave Winfield as their MLB studio analyst. Winfield: "When I was a rookie in baseball, I made a million errors. I hope I don't do that now" (N.Y. DAILY NEWS, 3/13)....Jay Larkin, Exec Producer of SET, Showtime's PPV arm, is upset that neither Frank Bruno nor Mike Tyson have made themselves more available to the media in advance of Saturday's fight. Larkin: "The success of this promotion rests on a very few shoulders and if they are nowhere to be found" (N.Y. DAILY NEWS, 3/13)....Time Warner and U.S. West will meet in court today to hear U.S. West's suit to stop the proposed TBS-Time Warner merger (N.Y. POST, 3/13).... Raybin Communications has been named one of the media partners of Pinnacle All-Star FanFest. As part of the deal, Raybin Sports Collectors Show will offer daily FanFest information on its Web site. Address: http://www. sportscollectors.com (Pinnacle).