SBD/13/Sports Industrialists


     JENNIFER CROWLEY joins AVP as Marketing Services Coordinator
(AVP)....Lyons, Inc. has hired HILLARY WOFFORD to join its event
marketing team (Lyons)....Emmitt Smith has hired Deion Sanders'
agent, EUGENE PARKER, to represent him in upcoming contract talks
(DALLAS MORNING NEWS, 3/13)....The Jaguars have promoted MICHAEL
HUYGHUE to Senior VP/Football Ops (Jaguars)....KIRK PEGLOW has
been promoted to Dir of Sales for Wilson Golf (Wilson).
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