Sponsorships Advertising Marketing

CBS' ON-COURT SIGNAGE POLICY NOT WHAT THE DOCTOR ORDERED

3.13.1996

     At the request of CBS, Dr Pepper removed signs and other
commercial images from around Dallas' Reunion Arena during
Saturday's televised Dr Pepper Southwest Conference Classic title
game.  Richard Alm reports CBS "didn't want to give away to Dr
Pepper the exposure other advertisers were paying for."  SWC
Commissioner Kyle Kallander said CBS's contract gave it the right
to remove unwanted signs.  Among the items bearing the products
name that were removed include on-court signage and Dr Pepper's
name under baskets and on seats (DALLAS MORNING NEWS, 3/12).

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