Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes NASCAR Teams Look For Long-Term Value
Published February 29, 1996
In addition to auditioning to be an analyst on Fox's baseball coverage, former Mariners 2B Harold Reynolds could head the Diamondbacks' community relations department (ARIZONA REPUBLIC, 2/29)....The TV industry is expected to announce today that it will develop a ratings system, similar to one for movies (WASHINGTON POST, 2/29)....Fox's James Brown will handle play-by- play duties on five Bullets HTS games starting March 10. Brown provided commentary for the team from '78 to '83 (HTS)....TCI announced it has given the Colorado Special Olympics $50,000 to co-sponsor the '96 Colorado State Winter Games (TCI)....The Nashville Network's telecast of the Goodwrench 400 achieved a 5.4 rating, becoming the most-watched NASCAR Winston Cup telecast on any cable network since TNN began covering the circuit six years ago (TNN)....Prime Network will run a preview of the NCAA Division One Women's basketball tournament with the Dial Soap NCAA Women's Tournament Preview. The show will be distributed by Prime on March 13, but air dates and times will differ by region (Prime).