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SBD/29/Sponsorships Advertising Marketing
Published February 29, 1996
Volume Services, Inc. has signed a deal to manage all aspects of food, custom catering and team merchandise services for the Yankees' new spring training stadium, Legends Field, which is also the home of the Florida State League Tampa Yankees. Legends Field's permanent foodservice areas will be served by such national brands as TCBY and Little Caesar's (Volume Services)....Beneficial National Bank, USA, a subsidiary of the Beneficial Corp., has started issuing a Lightning credit card. Fans can apply for the card during Lightning games and at Beneficial locations throughout the Tampa area. The Lightning will get compensation for each eligible application, but Beneficial declined to say how much (TAMPA TRIBUNE, 2/29)....CNBC's Sue Herera reported that Mariners slugger Jay Buhner received a "surprise gift" from a "prominent cereal maker" -- 162 boxes of Cheerios in his locker -- after telling a Seattle paper the brand was his favorite. One box even had his picture on it. Herera: "No word yet if an endorsement deal is in the works" ("Sports View," 2/28)....Padres official Tom House on Dodgers pitcher Chan Ho Park: "Even if Chan Ho Park doesn't win a game this year, it was a smart move by the Dodgers to sign him. When you go to Korea, all you see is Dodgers merchandise" (SAN DIEGO UNION-TRIBUNE, 2/28)....BBDO New York Creative Dir Ted Sann is profiled in USA TODAY. He created 10 of the 15 best Super Bowl spots as ranked by USA Today's Ad Meter survey (USA TODAY, 2/29)....Yogi Berra and his sons will market an apparel line featuring t-shirts with Berra's "words of wisdom," and cartoonist Bill Gallo's art. The apparel line will also include caps and golf shirts (PHILADELPHIA INQUIRER, 2/29).....The Univ. of Tennessee has launched a TV ad "blitz" to sell season tickets at the expanded Neyland Stadium. UT fund-raiser Mitch Barnhart notes next season is the stadium's 75th anniversary and there will be 10,000 new seats (TENNESSEAN, 2/27).