Maxfli Golf is now focusing its ball line on a "youthful
market" in order to have a more defined "brand position,"
according to GOLFWEEK. The image change is in conjunction with
the "bold, clean lines" of Maxfli's new logo and packaging; and
more "arresting" tones of red, gold and black in the trademark.
The repackaging involves the HT line and the new XS, XD and XF
spin, distance and free balls. The MD brand got a "face lift."
Adam Barr writes Maxfli's shift toward its target market is the
culmination of more than a year of research. Maxfli execs
decided the balls cannot be "dressed up" with a new shape that
catches consumer attention. Rather, Maxfli Marketing Dir Barb
Kauffman says how you "speak and behave" in the marketplace
determines your success. Maxfli found that "youth -- as an
attitude, not an age" was wide open. No other ball company had
claimed that image, and now Maxfli will try and build their brand
around it (GOLFWEEK, 2/24 issue).
OTHER GOLF NEWS: Snake Eyes clubs has just signed an
agreement with Suntrex Corp. to distribute their line throughout
Japan and the Pacific Rim (FLORIDA TIMES-UNION,
2/25)....Representatives from Del Wilber & Associates, which owns
the rights to the LPGA's Tournament of Champions, will meet with
representatives from the Grand Cyprus Resort this week to try and
work out a deal to keep the event in Orlando (ORLANDO SENTINEL,
2/25)....Benetton Sportsystem Active, parent of Langert apparel,
will re-launch the golf line under the Prince name (GOLF WORLD,
2/23 issue).
