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GRETZKY DEAL HINGING ON GREAT ONE'S MARKETING RIGHTS?

     Both ESPN and its Canadian counterpart, TSN, were reporting
last night that a deal had been reached in principle for a trade
of Wayne Gretzky from the Kings to the Blues for three young
players and a '97 first-round pick.    But ESPN reported one key
hurdle is Gretzky's marketing rights.  Dan Patrick:  "Gretzky
currently owns his marketing rights but the Blues want to
incorporate them into the team"  (SportsCenter, 2/25).  The L.A.
TIMES notes owning Gretzky's marketing rights "could help the
Blues recoup an investment they hinted might reach $21 million
over three seasons."  However, another "potential deal-breaker"
is that the Kings have not given Gretzky's agent, Mike Barnett,
permission to negotiate with other clubs.  Kings officials denied
there was any deal (Helene Elliott, L.A. TIMES, 2/26).  Blues
President Jack Quinn:  "Wow!  That's quite a story."  But the ST.
LOUIS POST DISPATCH's Wheatley & Luecking report, "Despite the
denials, sources confirmed there's some truth to Sunday's round
of rumors.  According to the sources, the hockey side is done."
The "stumbling blocks":  Gretzky's contract; the deferred signing
bonus owed Gretzky by the Kings; a final decision to trade
Gretzky by Kings owners Philip Anschutz and Edward Roski.  The
POST-DISPATCH adds the Blues also would want marketing rights to
Gretzky's expected "farewell tour."  While Barnett is barred from
negotiating with the Blues, Brett Hull, a Gretzky friend and
another Barnett client, could "serve as middle man with his
agent" (ST. LOUIS POST-DISPATCH, 2/26).

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