SBD/16/The Back Of The Book

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  • ESPN CHILTON SPORTS POLL: COLLEGE HOOPS BAROMETER

         9,273 respondents, surveyed from October '94 through
    December '95, were asked their level of interest in college
    basketball.  Those who said they were "at least somewhat
    interested" are broken down below:
         MALE      65.9%     AGE                 REGION
         FEMALE    34.1      12-17   17.8%       NORTHEAST      20.5%
                             18-24   12.3        NORTH CENTRAL  33.1
         WHITE     76.3%     25-34   20.4        SOUTH          27.4
         BLACK     14.1      35-44   18.4        WEST           18.9
         HISPANIC   5.0      45-54   12.9
         ASIAN      1.6      55-64    8.4
         OTHER      3.0      65+      9.8
                          OCTOBER        NOVEMBER         DECEMBER
                        1994    1995    1994    1995    1994    1995
         OVERALL        41.7%   40.6%   44.6%   40.4%   39.8%   40.1%
         MALES 25-44    51.3    45.1    54.8    42.2    55.7    45.5
    

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