SBD/16/Sports Media

TRIBE FLAGSHIP STAKES CLAIM ON NO. 1 SPORTS RADIO STATION

     Cleveland's WKBR-AM all-sports radio station is touting
itself as the "No. 1 all-sports radio station in America," citing
Arbitron ratings for Fall '95.  During the time, which included
the baseball playoffs and World Series, 4.9% of the total
Cleveland audience over age 12 that listens to radio at least 15
minutes a day between 6:00am and midnight tuned into the Indians
flagship.  The rating was a full point higher than the next all-
sports station.  Second was KNBR-San Francisco 3.9; WEEI-Boston
at 3.3; WIP-Philadelphia 3.2; WFAN-New York 2.9 (THE SPORTING
NEWS, 2/19 issue).
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Cleveland Indians, Media

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