SBD/16/Sponsorships Advertising Marketing

PRO-LINE DESIGNATIONS: THE NFL AND ITS SUPPLIERS

     The following companies are licensed by the NFL to produce
Pro Line merchandise for use by the teams and in the primary
retail categories: Champion, Logo Athletic, Nike, Reebok,
Russell, Starter and Wilson.  Nike and Reebok are the authorized
suppliers of footwear, and no other "brand-identified" shoes may
be worn by any players.  The Cap/Shirt category applies to
headwear and shirts worn by coaches and sideline staff.  Sports
Specialties is the official headwear supplier for all clubs, but
Logo Athletic, Nike, Reebok and Starter are allowed 20 exceptions
for players used in major ad or marketing campaigns (THE DAILY).
AFC            DOLPHINS  PATRIOTS  BILLS     JETS      COLTS
Uniforms       Wilson    Starter   Champion  Champion  Wilson
Cap/Shirt      Starter   Starter   Logo      Starter   Logo
Outerwear      Starter   Starter   Logo      Starter   Logo
               STEELERS  BROWNS    BENGALS   OILERS    JAGUARS
Uniforms       Starter   Russell   Champion  Wilson    Nike
Cap/Shirt      Starter   Starter   Starter   Logo      Nike
Outerwear      Starter   Starter   Starter   Logo      Nike
               CHARGERS  BRONCOS   RAIDERS   SEAHAWKS  CHIEFS
Uniforms       Starter   Nike      Nike      Wilson    Wilson
Cap/Shirt      Starter   Nike      Nike      Reebok    Logo
Outerwear      Starter   Nike      Nike      Reebok    Logo
NFC            COWBOYS   GIANTS    CARDS     EAGLES    REDSKINS
Uniforms       Nike      Reebok    Russell   Russell   Starter
Cap/Shirt      Nike      Reebok    Logo      Starter   Starter
Outerwear      Nike      Reebok    Logo      Starter   Starter
               VIKINGS   PACKERS   LIONS     BEARS     BUCS
Uniforms       Starter   Starter   Reebok    Champion  Wilson
Cap/Shirt      Starter   Logo      Reebok    Starter   Logo
Outerwear      Starter   Logo      Reebok    Starter   Logo
               49ERS     SAINTS    FALCONS   RAMS      PANTHERS
Uniforms       Reebok    Champion  Russell   Russell   Reebok
Cap/Shirt      Reebok    Reebok    Starter   Logo      Reebok
Outerwear      Reebok    Reebok    Starter   Logo      Reebok
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