SBD/16/Sponsorships Advertising Marketing

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  • MARKETPLACE ROUNDUP

         Marc Roberts, who represents such boxers as Ray Mercer and
    Charles Murray, has created a new team sports division by buying
    Steve Weinberg's management firm.  Weinberg will head the
    division along with Ryan Schinman (N.Y. POST, 2/16)....The PGA
    announced a 20% increase in industry attendance at the 43rd PGA
    Merchandise show last month in Orlando.  The PGA of America will
    stage the '96 PGA International Golf Show this September in Las
    Vegas (PGA). ....Attendance was up 36% at the biannual Action
    Sports Retailer Trade Expo which concluded February 10 at the
    Long Beach Convention Center.  The sold-out show was the largest
    ASR Trade Expo in five years with 739 manufacturers present in
    1,542 booths (Action Sports)....For Fall '96, ASICS plans to
    introduce its GEL-NITRO MT, GEL-AFTERBURNER MT, and CUT SHOT II
    MT within its men's and women's indoor volleyball line
    (ASICS)....Former Descente executive Jim Johnston has announced
    the formation of the Englewood, CO-based Multi-sport Venture
    Partners (MVP), a sports business, brand and apparel development
    firm (MVP)....The FL-based Discount Auto Parts will sponsor the
    inaugural race of the IMSA Slick 50 Pro Series for World Sports
    Racer cars.  The race will be March 15 in Sebring, FL (Slick
    50)....Coca-Cola's board approved a 14% increase in the company's
    quarterly dividend to $.25/share (Chris Roush, ATLANTA
    CONSTITUTION, 2/16).
    

    Print | Tags: Coca-Cola, PGA Tour
  • PRO-LINE DESIGNATIONS: THE NFL AND ITS SUPPLIERS

         The following companies are licensed by the NFL to produce
    Pro Line merchandise for use by the teams and in the primary
    retail categories: Champion, Logo Athletic, Nike, Reebok,
    Russell, Starter and Wilson.  Nike and Reebok are the authorized
    suppliers of footwear, and no other "brand-identified" shoes may
    be worn by any players.  The Cap/Shirt category applies to
    headwear and shirts worn by coaches and sideline staff.  Sports
    Specialties is the official headwear supplier for all clubs, but
    Logo Athletic, Nike, Reebok and Starter are allowed 20 exceptions
    for players used in major ad or marketing campaigns (THE DAILY).
    AFC            DOLPHINS  PATRIOTS  BILLS     JETS      COLTS
    Uniforms       Wilson    Starter   Champion  Champion  Wilson
    Cap/Shirt      Starter   Starter   Logo      Starter   Logo
    Outerwear      Starter   Starter   Logo      Starter   Logo
                   STEELERS  BROWNS    BENGALS   OILERS    JAGUARS
    Uniforms       Starter   Russell   Champion  Wilson    Nike
    Cap/Shirt      Starter   Starter   Starter   Logo      Nike
    Outerwear      Starter   Starter   Starter   Logo      Nike
                   CHARGERS  BRONCOS   RAIDERS   SEAHAWKS  CHIEFS
    Uniforms       Starter   Nike      Nike      Wilson    Wilson
    Cap/Shirt      Starter   Nike      Nike      Reebok    Logo
    Outerwear      Starter   Nike      Nike      Reebok    Logo
    NFC            COWBOYS   GIANTS    CARDS     EAGLES    REDSKINS
    Uniforms       Nike      Reebok    Russell   Russell   Starter
    Cap/Shirt      Nike      Reebok    Logo      Starter   Starter
    Outerwear      Nike      Reebok    Logo      Starter   Starter
                   VIKINGS   PACKERS   LIONS     BEARS     BUCS
    Uniforms       Starter   Starter   Reebok    Champion  Wilson
    Cap/Shirt      Starter   Logo      Reebok    Starter   Logo
    Outerwear      Starter   Logo      Reebok    Starter   Logo
                   49ERS     SAINTS    FALCONS   RAMS      PANTHERS
    Uniforms       Reebok    Champion  Russell   Russell   Reebok
    Cap/Shirt      Reebok    Reebok    Starter   Logo      Reebok
    Outerwear      Reebok    Reebok    Starter   Logo      Reebok
    

    Print | Tags: Atlanta Falcons, Buffalo Bills, Chicago Bears, Cincinnati Bengals, Cleveland Browns, Dallas Cowboys, Denver Broncos, Detroit Lions, Edmonton Oilers, Green Bay Packers, Indianapolis Colts, Jacksonville Jaguars, Kansas City Chiefs, Miami Dolphins, Minnesota Vikings, New England Patriots, New Orleans Saints, New York Jets, NFL, Nike, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, Reebok, San Diego Chargers, San Francisco 49ers, Seattle Seahawks, St. Louis Rams, Tampa Bay Buccaneers, Vulcan Ventures, Washington Redskins, Wilson Sporting Goods
  • TENNIS INDUSTRY LOOKS TO BOUNCE BACK WITH TIA CAMPAIGN

         The Tennis Industry Association (TIA) last year launched a
    three-year, $15M campaign to promote the game, and Sandra Dolbow
    of SPORTING GOODS BUSINESS writes the tennis industry has "picked
    itself up" since.  The TIA's effort is getting regular support
    from manufacturers, and the USTA recently gave $1.25M.  In
    addition, donations have come from such groups as the SGMA,
    IHRSA, the Athletic Footwear Association and the Sports Apparel
    Products Council.  Wilson Racquet Sports GM Jim Baugh:  "The
    industry is rebounding.  Retailers are jumping on tennis.  The
    trend started in May and it's continuing."  According to research
    by NPD/Smart, racquet sales in specialty shops are up 9% in units
    and 11% in dollars through the third quarter of '95.  Sales in
    sporting-goods chains were up 13% in both units and dollars.
    General sporting-goods chains saw tennis shoe sales up 36% in
    dollars and specialty stores saw dollar-sales up 18% (SPORTING
    GOODS BUSINESS, 2/96 issue).
    

    Print | Tags: SGMA, USTA, Wilson Sporting Goods
  • WILSON CEO ANNOUNCES RESIGNATION; ARE THEY ON THE BLOCK?

         Amer Group Ltd., the Finnish-based parent company of Wilson
    Sporting Goods Co., announced yesterday the resignation of Wilson
    President and CEO John Riccitiello.  Appointed to his positions
    at Wilson in '93, Riccitiello said he resigned to pursue personal
    interests.  Wilson Sr. VP/Finance and Administration Jim Reid-
    Anderson has been appointed COO until further notice.  His
    appointment will be effective March 1, 1996 (Wilson).  George
    Lazarus writes in this morning's CHICAGO TRIBUNE that Riccitiello
    is leaving to become CEO of Sara Lee Bakery Worldwide.
    Riccitiello's departure comes as the Amer Group, has been
    "quietly" entertaining offers for the company (CHICAGO TRIBUNE,
    2/16).
    

    Print | Tags: Sara Lee, Wilson Sporting Goods
  • YABBA DABBA VROOM! CARTOON NETWORK TO DEBUT CAR AT DAYTONA

         The Cartoon Network will debut its sponsorship of Steve
    Grissom's NASCAR entry at this Sunday's Daytona 500, according to
    the ORLANDO SENTINEL.  Gene Yasuda writes that NASCAR's
    popularity is "surging," attracting "hordes of new fans --
    including more families, women and white-collar professionals."
    That is why the Cartoon Network is taking its place among
    "traditional sponsors," such as Budweiser and Valvoline.
    Grissom's car will be painted with images of Fred Flintstone and
    Barney Rubble, and the network plans to gain recognition by
    selling merchandise to NASCAR fans.  Hanna-Barbera Enterprises VP
    Tom Barreca:  "We're targeting families, and that's exactly what
    NASCAR offers."  A study by the Newport, RI-based Performance
    Research indicates more than 70% of NASCAR fans say they "almost
    always" or "frequently" buy sponsors' products over a
    competitor's. NASCAR says 29% of its fans report household income
    of $50,000 or more, nearly 40% are women, and 64% of fans are
    married.  Marketing analysts say NASCAR is attracting fans and
    sponsors because of expansion.  Once a sport prominent only in
    the Southeast, in the past six years NASCAR has introduced races
    in Indianapolis, San Francisco and New England.  Last year,
    Winston Cup races attracted 5.3 million fans, up 8.8% from 4.9
    million in '94.  Marketing experts say NASCAR also benefits from
    fans' disenchantment with other pro sports and players (ORLANDO
    SENTINEL, 2/16).
         SMILE MICKEY!  The 500 is "revving up" the tourism industry
    all over Central Florida and is estimated to bring in over
    400,000 racing fans (ORLANDO SENTINEL, 2/16).
    

    Print | Tags: Anheuser Busch, NASCAR, R J Reynolds
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