Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Sources: Angels' Dipoto Out As GM Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
NBC TO LOCK IN RYDER CUP; ESPN ANNOUNCES BASEBALL COVERAGE
Published February 15, 1996
NBC Sports is expected to announce today that they have inked a long-term deal with the PGA of America to renew their rights to the Ryder Cup, according to Phil Mushnick of the N.Y. POST. The event between the top golfers from the U.S. and Europe takes place every two years and is "fast becoming the most appealing watch in golf." It was first televised by NBC in '91. Mushnick notes the PGA of America is also expected to sign a "long-term renewal of NBC's rights to show the Senior Championships" (N.Y. POST, 2/15). ESPN'S MLB GAMES: ESPN begins its season of MLB coverage on March 31 at 9:00pm with the Mariners hosting the White Sox in the network's "Sunday Night Baseball" opener. ESPN will show 26 straight Sunday Night Baseball games this year. Teams with three Sunday games: Braves, Yankees, White Sox, Rockies, Red Sox, Indians, Dodgers. ESPN will also show select Wednesday night and holiday games (ESPN).