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SBD/15/Sponsorships Advertising Marketing
DAVID SUNFLOWER SEEDS INKS SPONSORSHIP WITH USA BASEBALL
Published February 15, 1996
David Sunflower Seeds has announced a promotional sponsorship with USA Baseball. Under the banner of "Help the 1996 USA Baseball Team take on the World's Best This Summer," the company will utilize the partnership in national advertising and promotional campaigns. Under terms of the deal, David Seeds will include the "official sponsor of USA Baseball" designation -- including marks and logos --on all packaging in '96, with a promotional offer for USA Baseball merchandise on the back panel (USA Baseball). OTHER AMATEUR MARKETING NEWS: Pop Warner Football has signed an exclusive agreement for marketing, licensing and TV representation with ProServ. ProServ will sell sponsorships for the organization as a whole, as well as create, manage and secure sponsors for a series of Pop Warner camps for youth and Pop Warner clinics for coaches. ProServ Television will also seek to expand Pop Warner's exposure via television (ProServ).