Sponsorships Advertising Marketing

NFL PROPERTIES NAMES JCPENNEY RETAILING MVP

2.14.1996

     JCPenney has been named the winner of two retail awards by
NFL Properties.  The company received the MVP Award, the highest
recognition given by NFL Properties, and the Best New Program
Implementation Award for its dedication to the NFL At Home
category.  NFLP VP Roger Atkins:  "No other retailer provided
fans with the assortment of product or the variety of promotional
opportunities.  JCPenney also provided unparalleled support to
the clubs on a local basis through effective regional marketing."
JCPenney Men's Division President Ray Piercel cited their
sponsorship of 16 NFL teams, the "Take A Player To School"
contest and the designation of October 8-14 as "National NFL
Week" (NFL).

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