Sponsorships Advertising Marketing

NFL PROPERTIES NAMES JCPENNEY RETAILING MVP

2.14.1996

     JCPenney has been named the winner of two retail awards by
NFL Properties.  The company received the MVP Award, the highest
recognition given by NFL Properties, and the Best New Program
Implementation Award for its dedication to the NFL At Home
category.  NFLP VP Roger Atkins:  "No other retailer provided
fans with the assortment of product or the variety of promotional
opportunities.  JCPenney also provided unparalleled support to
the clubs on a local basis through effective regional marketing."
JCPenney Men's Division President Ray Piercel cited their
sponsorship of 16 NFL teams, the "Take A Player To School"
contest and the designation of October 8-14 as "National NFL
Week" (NFL).

PREVIOUS MERGER UNIFIES NEW ENGLAND SKI RESORTS NEXT ONE XCEL FORMALIZES SHIELD DEAL WITH RIDDELL

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 8, 2024

May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/02/14/Sponsorships-Advertising-Marketing/NFL-PROPERTIES-NAMES-JCPENNEY-RETAILING-MVP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/02/14/Sponsorships-Advertising-Marketing/NFL-PROPERTIES-NAMES-JCPENNEY-RETAILING-MVP.aspx