The Back Of The Book

NBA ALL-STAR OVERNIGHTS HIT A 12.9 RATING

2.12.1996

     Preliminary overnight ratings from Nielsen Sports Marketing
show NBC's telecast of the NBA All-Star Game drawing a 12.9
rating and 21 share.  Final ratings for the '95 Game were 10.7/17
share (Nielsen Sports Marketing).
     MARKET       RATING/SHARE     MARKET       RATING/SHARE
     ATLANTA        11.0/16        MILWAUKEE      13.0/20
     BALTIMORE      14.0/21        MINNEAPOLIS     9.4/16
     BOSTON          7.9/12        NEW YORK       13.3/20
     CHICAGO        23.4/37        ORLANDO        19.4/27
     CINCINNATI      9.2/14        PORTLAND       10.5/23
     CLEVELAND      13.4/19        PHILADELPHIA   10.3/15
     CHARLOTTE      14.2/21        PITTSBURGH      5.1/ 7
     WASHINGTON     14.2/21        PHOENIX        18.9/33
     DETROIT        13.9/21        SAN ANTONIO    25.8/40
     DALLAS         12.2/19        SAN DIEGO       9.4/20
     DENVER         12.9/23        SEATTLE        15.2/33
     HOUSTON        20.3/31        SAN FRANCISCO   9.1/24
     HARTFORD        8.0/12        SALT LAKE       8.1/13
     INDIANAPOLIS   19.0/28        SACRAMENTO     12.7/29
     KANSAS CITY     5.5/ 9        TAMPA           9.0/13
     LOS ANGELES    12.3/25        WEST PALM       8.7/13
     MIAMI           9.4/15        TOTAL AVG.     12.9/21

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