Sponsorships Advertising Marketing

NFL LOOKS TO BOOST 1996 MARKETING EFFORTS WITH GAMEDAY

2.12.1996

     NFL Properties is bolstering its '96 marketing efforts to
boost its $3.15B licensed product business, according to AD AGE.
Among the plans: an integrated marketing concept with mass
merchants like Target Stores and Wal-Mart called "GameDay," with
NFL sponsors Coca-Cola and Visa USA tying into the program.  In
other news, NFL Properties is close to resolving a conflict with
new Pro Line apparel licensee Nike over distribution of its
product this fall.  AD AGE notes Nike likely will bend more than
NFL Properties in the dispute over Nike's desire to use sports
specialty retailers and department stores as opposed to NFL
Properties' push to include mass merchants and catalogs (AD AGE
ONLINE, 2/12)

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