Sponsorships Advertising Marketing

ATP TOUR TO BUILD PROMO CAMPAIGN AROUND "BRING IT ON"

2.12.1996

     The ATP Tour and recording artist Seal today launch a two-
year international Tour campaign built around the Seal song,
"Bring It On."  The song's title will serve as the Tour's theme
through '97.  Seal, a tennis fan and a friend of Boris Becker's,
is providing his music and input for free.  The spots will
feature the nine top-ranked ATP Tour players of '95 -- Pete
Sampras, Andre Agassi, Thomas Muster, Boris Becker, Michael
Chang, Yevgeny Kafelnikov, Thomas Enqvist, Jim Courier and Wayne
Ferreira.  Seal will be in attendance when the campaign is
launched during tonight's ESPY Awards on ESPN.  The launch
includes the premiere run of a new 30-second spot, produced in
conjunction with ESPN, which offered the services of ad agency
Wieden & Kennedy and shared production costs (ATP Tour).

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