Sponsorships Advertising Marketing

MAGIC MATES SQUARE OFF IN ADS: L'IL PENNY VS. BIG, BAD SHAQ

1.31.1996

     Shaquille O'Neal's new Reebok ad in which he mocks teammate
Anfernee Hardaway's "Little Penny" spots, premiered during
Monday's "American Music Awards" on ABC.  George Diaz reports in
this morning's ORLANDO SENTINEL that the spot "obviously tweaks
Nike," when O'Neal "accidentally" knocks a "Little Penny" look-
alike off of a chair after the doll asks, "You got room for a
brother on your planet?"  The two players are taking the
competition between their shoe companies lightly.  O'Neal:  "I'm
sure they're going to come back with something, probably have
Penny saying, 'You know, I've been hanging around Shaq too long.
I've been missing too many free throws.'"  Nike officials "did
not appear too agitated" at the spot, according to Diaz.  Erin
Patton, Dir of PR for Nike Men's Basketball: "Obviously, it lets
us know that Little Penny is a success" (ORLANDO SENTINEL, 1/31).

PREVIOUS CADILLAC EXTENDS DEAL WITH SENIOR PGA TOUR NEXT MARKETPLACE ROUND-UP

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 8, 2024

May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/01/31/Sponsorships-Advertising-Marketing/MAGIC-MATES-SQUARE-OFF-IN-ADS-LIL-PENNY-VS-BIG-BAD-SHAQ.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/01/31/Sponsorships-Advertising-Marketing/MAGIC-MATES-SQUARE-OFF-IN-ADS-LIL-PENNY-VS-BIG-BAD-SHAQ.aspx