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THE MAGIC'S BACK AT THE FORUM, AND AROUND THE LEAGUE
Published January 31, 1996
The Lakers, currently 4th from the bottom in NBA attendance, anticipate that Magic Johnson's return will boost sales at the box office. According to this morning's L.A. TIMES, last night's game against the Warriors sold out in about five hours Monday, with fans buying the remaining 2,300 tickets. Friday's game against the Bulls was previously sold out, but L.A. ticket brokers are reporting prices of $100-1,000. In Denver, where Johnson will play his first road game on February 6, the game is "heading toward a sellout." Lakers' broadcast partner KCAL, also expects a ratings boost. Laker telecasts now average a 5 rating, but were as high as 10 before Johnson retired, and averaged 7.4 when he coached the club's final 16 games in '93-94 (Maryann Hudson, L.A. TIMES, 1/31). Last night's showing for S.F.'s KPIX, which holds Warriors' rights, was a 9.9 rating and a 15 share (Nielsen Sports Marketing).