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The Back Of The Book

SUPER BOWL RATINGS: HOUR-BY-HOUR AND MARKET-BY-MARKET

     The following are total weighted average ratings for Super
Bowl XXX on NBC based on Nielsen's 33 top metered markets, as
well as a market-by-market breakdown of key telecast segments.
The final national rating for the game was 46.1 (Nielsen Sports
Marketing).  All times are EST.
     SEGMENT             TIME           RATING    SHARE
     PRE-GAME 1          3:30-4:30pm     12.2      26
     PRE-GAME 2          4:30-5:30pm     15.0      30
     PRE-KICK 1          5:30-6:00pm     20.7      38
     KICKOFF             6:00-6:30pm     36.8      61
     THE GAME            6:30-9:45pm     44.4      65
     POST-GAME           9:45-10:15pm    36.0      51
     "FRIENDS"          10:15-11:15pm    31.1      46
                    POST-GAME        THE GAME       KICKOFF
                   9:45-10:15pm     6:30-9:45pm    6:00-6:30pm
MEDIA MARKET       RATING/SHARE    RATING/SHARE   RATING/SHARE
ATLANTA             38.3   52       45.6   63      33.4   52
BALTIMORE           34.7   49       40.3   59      31.3   51
BOSTON              32.7   47       36.5   51      29.1   47
CHICAGO             36.7   52       46.4   66      40.6   63
CINCINNATI          31.1   46       38.3   58      32.2   52
CLEVELAND           35.1   48       45.6   64      37.1   58
CHARLOTTE           29.7   42       38.6   54      29.0   45
WASHINGTON          36.1   51       47.5   65      40.2   64
DETROIT             34.5   48       43.1   61      33.9   55
DALLAS              56.2   79       58.5   84      53.2   79
DENVER              36.1   54       47.2   72      36.9   67
HOUSTON             41.1   57       46.3   66      37.1   61
HARTFORD            29.8   45       40.1   59      32.4   54
INDIANAPOLIS        31.8   44       41.2   59      34.0   56
KANSAS CITY         29.7   43       38.5   57      29.5   52
LOS ANGELES         36.8   55       45.8   73      37.3   69
MIAMI               29.4   44       38.2   67      30.5   54
MILWAUKEE           36.1   49       43.4   63      37.1   59
MINNEAPOLIS         34.7   48       41.4   60      31.2   53
NEW YORK            34.5   48       40.3   59      35.0   57
ORLANDO             38.8   54       47.9   66      36.8   58
PORTLAND, OR        31.8   46       39.3   60      33.6   59
PHILADELPHIA        36.3   51       46.0   64      36.1   55
PITTSBURGH          40.2   60       54.3   78      50.3   77
PHOENIX             40.0   58       49.2   75      45.9   74
SAN ANTONIO         48.5   70       53.8   79      47.1   75
SAN DIEGO           33.3   51       45.6   74      36.6   70
SEATTLE             30.7   45       42.6   67      35.7   66
SAN FRANCISCO       33.6   52       45.5   74      39.4   73
ST. LOUIS           37.6   53       42.3   64      35.7   62
SACRAMENTO          36.3   54       49.6   78      39.1   71
TAMPA               35.2   49       45.8   62      36.9   56
W. PALM BEACH       33.4   48       43.4   64      38.3   62

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