UPS signed on as a TOP sponsor in August of '94 acquiring
exclusive rights for int'l express letter and package delivery
service for all National Olympic Committees and their teams. UPS
serves more than 200 countries.
COMPANY:United Parcel Service
STATUS: TOP III Worldwide Sponsor (IOC)
CATEGORY: Express letter and package delivery
EXCLUSIVITY: UPS is the exclusive delivery service for the IOC,
USOC and ACOG.
IN-KIND In addition to letter and package delivery,
SERVICES:UPS is also helping set up receiving and info
systems within ACOG's shipping areas at the venues. UPS will
monitor security for items sent and also handle ticket orders.
ON SITE UPS will utilize twice the normal number of
PRESENCE:vehicles to service the downtown Atlanta Olympic
Ring. UPS Customer Counters will facilitate deliveries in the
Athletes' Village, Press and Broadcast Centers, as well as IOC
and ACOG-designated hotels.
OTHER UPS is providing qualified Olympic hopefuls
ACTIVITIES:with flexible work schedules and financial
assistance by way of their Athlete Training Assistance Program.
Potential participants must be nationally ranked within the top
40 of their event. UPS spokesperson Susan Rosenberg said 10
employees around the world currently are participating in this
program. UPS is also serving as sponsor for other teams and
organizations, including the Paralympic Games.
USE OF RINGS: Olympic rings have been on 80,000 delivery vehicles
as well as employee uniforms since January '95. New
commemorative int'l and domestic UPS express packaging also has
the Olympic theme by featuring 8 different color photographs of
athletes in Olympic action.
NEW PROGRAMS: UPS offers one of the most extensive employee-
focused programs of any TOP sponsor and is committed to
sustaining internal interest long after Atlanta. For instance, in
the U.S., UPS has the Quality Games Recognition Program designed
to pay tribute to UPS employees who have demonstrated "olympic"
achievements and extraordinary results in service.
TV AD TIME:UPS has adapted their "Moving at the Speed of
Business" campaign with an Olympic theme and will launch a
separate Olympic-themed print and TV campaign as the Games
approach. UPS will run ads during Olympic broadcasts not only in
the U.S., but also worldwide.
TOTAL BUDGET: Rosenberg estimates UPS has spent between $70-100M
on Olympic-related activities. She notes this figure includes
the cost of converting pre-existing company programs into Olympic
programs and in-kind services. UPS's TOP III sponsorship ends
with '96 and Rosenberg said UPS has only signed a letter of
intent for the TOP IV cycle, while evaluating intentions.
