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SUPER BOWL MEDIA NOTES: PRIME TIME, ALL THE TIME
Published January 24, 1996
NBC Sports will have a camera "focusing solely" on Deion Sanders during their Super Bowl telecast. Director John Gonzalez said they would have a camera following him "offensively, defensively and on the sidelines for his reactions" (Steve Zipay, NEWSDAY, 1/24)....Sanders refused to do a taped interview with NBC's Mike Ditka for Sunday's pre-game show. Ditka has been critical of Sanders in the past, but it was the first rejection of a major network interview request by a player before the Super Bowl that anyone at NBC can remember (Barry Horn, DALLAS MORNING NEWS, 1/24)....Sanders was concerned about being misquoted during media day yesterday, so he wore a tape recorder under his jersey. Sanders: "I'm wearing my tape recorder ... in case you guys try to blow up something I say" (Frank Fitzpatrick, PHILADELPHIA INQUIRER, 1/24)....Former Steelers Coach Chuck Noll, who once referred to writers as "pencil necks," is doing nightly reports for a Pittsburgh TV station. Noll said his "years of feuding" with the media prepared him for the role: "Don't let the facts get in the way of a good story" (Pat Yasinskas, TAMPA TRIBUNE, 1/24)....ESPN football analyst Sterling Sharpe said he will try to play football again, as early as next year (N.Y. TIMES, 1/24)....NBC Sports VP Ed Markey said the network plans no changes in its postgame interview process, despite the profanity used by some players during live interviews after the conference Championship Games (Bill Fleischman, PHILADELPHIA DAILY NEWS, 1/24)....The NFL expects 3,000 newspaper reporters, TV news crews, radio host and media types to cover the game (FT. WORTH STAR-TELEGRAM, 1/24)....NBC's Jay Leno visited the NFL Experience and reportedly filmed shots for the "Tonight Show." Leno starts broadcasts from Tempe tomorrow night (ARIZONA REPUBLIC, 1/24)....Members of the media were given canvas briefcases embroidered with the Super Bowl XXX logo when they checked-in (ARIZONA REPUBLIC, 1/24).