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FOX SPORTS' DAVID HILL NAMED "ONE TO WATCH" IN '96
Published January 24, 1996
Impressed with Fox's "audacious capture of the NFL" and "aggressive" coverage of hockey and boxing, ELECTRONIC MEDIA named Fox Sports President David Hill to its annual "12 To Watch" list for 1996. The "stakes are rising" for Hill, according to Jon Lafayette, as he will oversee the $2B joint venture between Liberty Sports and News Corp. as CEO, and "perhaps the toughest problem in sports: bringing disaffected fans" back to baseball with Fox's coverage of MLB. Hill said he was "unbelievably thrilled with what's happening with hockey. You just get a vibe that hockey is really starting to pulse." On MLB coverage, Hill said they will try to "re-energize the coverage of games so that it becomes a sport for the youth of the country, which seems, according to demos, something that's slipped away." Asked about the growing importance of sports to a network and the future of rights fees, Hill noted "sports rights are the classic Economics 101 ... while there's limited supply and increasing demand, you're going to get an upward spiral on rights fees" (ELECTRONIC MEDIA, 1/22).