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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

Heineken has signed on as the title sponsor of the ATP Grass Tournament in Rossmalen, Holland. The tournament will be renamed the Heineken Trophy in '96 (Heineken)....Michael Hiestand calls Jose Cuervo's sponsorship of the ESPN2-televised flag football game between former NFL stars "an attem...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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