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SBD/22/Olympics
2002 OPENING CEREMONIES MAY MOVE TO A FRIDAY NIGHT
Published January 22, 1996
The 2002 Games could last a day longer under a proposal to hold the opening ceremonies on a Friday instead of a Saturday to boost weekend TV ratings, according to the DESERET NEWS. Salt Lake Olympic Organizing Committee Senior VP Dave Johnson said they are "going for viewership." The request for the additional day of programming initially came from NBC which paid $545M for the right to broadcast the Salt Lake Games. Johnson said extending the Games by one day will make it easier to accommodate new sports and noted that while it will cost more by extending the Games, the cost won't be "significant." The IOC will have to approve the new schedule (Lisa Riley Roche, DESERET NEWS, 1/20).






