Menu
Olympics

2002 OPENING CEREMONIES MAY MOVE TO A FRIDAY NIGHT

     The 2002 Games could last a day longer under a proposal to
hold the opening ceremonies on a Friday instead of a Saturday to
boost weekend TV ratings, according to the DESERET NEWS.  Salt
Lake Olympic Organizing Committee Senior VP Dave Johnson said
they are "going for viewership." The request for the additional
day of programming initially came from NBC which paid $545M for
the right to broadcast the Salt Lake Games.  Johnson said
extending the Games by one day will make it easier to accommodate
new sports and noted that while it will cost more by extending
the Games, the cost won't be "significant."  The IOC will have to
approve the new schedule (Lisa Riley Roche, DESERET NEWS, 1/20).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/01/22/Olympics/2002-OPENING-CEREMONIES-MAY-MOVE-TO-A-FRIDAY-NIGHT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/01/22/Olympics/2002-OPENING-CEREMONIES-MAY-MOVE-TO-A-FRIDAY-NIGHT.aspx

CLOSE