SBD/19/Sponsorships Advertising Marketing

TORONTO TO GET A TASTE OF AMERICAN AIR-FARE

     Michael Jordan announced yesterday that he and a group of
investors will open the second Michael Jordan Restaurant in
Toronto this September.  Jim Byers reports in this morning's
TORONTO STAR that the deal "puts basketball's best in competition
with hockey's finest player," as the new cafe will compete with
Wayne Gretzky's restaurant.  Gretzky's restaurant is run by the
Bitove family, which controls the Raptors.  Area lawyer Wayne
Novak is the leading investor in the Jordan project.  As part of
the deal, Jordan will also launch an annual charity golf
tournament in the area.  Byers reports that although a site has
not been chosen for the restaurant, "a safe bet would be
something near" the proposed Air Canada Centre (TORONTO STAR,
1/19).
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