LeBron James Favoring Old Nikes Filming Underway For HBO's "24/7" Critics Assail Markham Arena Plan McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Concussion Lawsuit Could Be Uphill Battle NHL Cap Likely To See Big Jump After Rogers Deal L'Oreal Men's Brand Inks Three-Year Deal With NHL Devils Make Corporate Appeal To Sell Tickets How The Rogers-NHL Deal Affects "HNIC"
SBD/19/Sponsorships Advertising Marketing
NEWS & NOTES FROM THE NHL ALL-STAR GAME
Published January 19, 1996
NHL Commissioner Gary Bettman and Fox broadcaster Mike Emrick will hold a news conference today to announce MasterCard's "Greatest Moments in NHL Hockey" promotion. The program will be implemented in several phases, with officials and historians nominating great moments for each NHL club, media representatives selecting the top moment; and then one moment selected from the top 26 (NHL)....The NHL and MasterCard took out a full-page ad in this morning's USA TODAY to announce the weekend's events and promote the new NHL MasterCard series featuring team-logo cards for each club (USA TODAY, 1/19)....Nike unveiled a new hockey ad and hosted a media reception with Sergei Fedorov, Cam Neely, Scott Stevens and Brian Leetch and members of the Celebrity All- Star team last night in Boston (Nike). In this morning's BOSTON GLOBE, David Halbfinger writes that Nike's NHL involvement has given the league "credibility," as well as giving Nike a presence in both the on-ice and in-line skating markets (BOSTON GLOBE, 1/19)....Fleer/Skybox will sponsor the NHL Card Flipping Tournament on Saturday at Boston's World Trade Center (Fleer).