NHL.tv Relaunch Marred By Severe Glitches Glendale Selects AEG To Manage Gila River Arena Maple Leafs Unveil New Logo For Centennial Season Pro Bowl Viewership Lowest Since '07 Bettman's Extension Based On Revenue Increases Source: Group Wants To Buy Senators NHL All-Star John Scott Approached About Movie Constellation Signs Deal With Cavaliers John Scott, New Format Revive NHL ASG Bettman Provides Update On Expansion Process
SBD/19/Sponsorships Advertising Marketing
NEWS & NOTES FROM THE NHL ALL-STAR GAME
Published January 19, 1996
NHL Commissioner Gary Bettman and Fox broadcaster Mike Emrick will hold a news conference today to announce MasterCard's "Greatest Moments in NHL Hockey" promotion. The program will be implemented in several phases, with officials and historians nominating great moments for each NHL club, media representatives selecting the top moment; and then one moment selected from the top 26 (NHL)....The NHL and MasterCard took out a full-page ad in this morning's USA TODAY to announce the weekend's events and promote the new NHL MasterCard series featuring team-logo cards for each club (USA TODAY, 1/19)....Nike unveiled a new hockey ad and hosted a media reception with Sergei Fedorov, Cam Neely, Scott Stevens and Brian Leetch and members of the Celebrity All- Star team last night in Boston (Nike). In this morning's BOSTON GLOBE, David Halbfinger writes that Nike's NHL involvement has given the league "credibility," as well as giving Nike a presence in both the on-ice and in-line skating markets (BOSTON GLOBE, 1/19)....Fleer/Skybox will sponsor the NHL Card Flipping Tournament on Saturday at Boston's World Trade Center (Fleer).