Bruins' Don Sweeney Promoted To GM Lightning Defend Tix, Apparel Ban UGA's New Nike Deal Worth $40.8M Blackhawks Trainer Creates Coco5 Beverage Melnyk's Illness Hits As Senators' Value Rises Mixed Bag For NHL Overnights On NBC Adidas, Nike Bid On Michigan Apparel Deal Sabres Hire Allen & Co. As Media Consultant Senators' Melnyk Relinquishes Control Amid Illness Speaker Company Goes Viral With NHL Astronaut
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NEWS & NOTES FROM THE NHL ALL-STAR GAME
Published January 19, 1996
NHL Commissioner Gary Bettman and Fox broadcaster Mike Emrick will hold a news conference today to announce MasterCard's "Greatest Moments in NHL Hockey" promotion. The program will be implemented in several phases, with officials and historians nominating great moments for each NHL club, media representatives selecting the top moment; and then one moment selected from the top 26 (NHL)....The NHL and MasterCard took out a full-page ad in this morning's USA TODAY to announce the weekend's events and promote the new NHL MasterCard series featuring team-logo cards for each club (USA TODAY, 1/19)....Nike unveiled a new hockey ad and hosted a media reception with Sergei Fedorov, Cam Neely, Scott Stevens and Brian Leetch and members of the Celebrity All- Star team last night in Boston (Nike). In this morning's BOSTON GLOBE, David Halbfinger writes that Nike's NHL involvement has given the league "credibility," as well as giving Nike a presence in both the on-ice and in-line skating markets (BOSTON GLOBE, 1/19)....Fleer/Skybox will sponsor the NHL Card Flipping Tournament on Saturday at Boston's World Trade Center (Fleer).